Introduction to public relations and mass communication

Course Introduction:

 

A compact course on Public Relations (PR) for beginners as well as those who are in communication roles who would like to have a quick overview of PR and its roles and functions.

 

Course Objectives:

 

 

To provide an insight into PR and to equip participants with a sound understanding of the principles and basic techniques of PR for day-to-day operations and in a crisis.

 

Who Should Attend?

 

Anyone who is interested in learning more about PR, and who is keen to pick up the basics.

 

Course Outline:

 

Introduction to Public Relations (PR) and Principles

·         Definition of PR and its key principles

·         The role of PR in an organization

·         How to leverage on effective PR when reaching out to stakeholders and other ‘publics’

·         PR conventions and terms

·         The importance of corporate image and role of PR in developing and sustaining that image

 

Publicity and promotions to benefit an organization

·         Types of publicity – positive and negative

·         How publicity and promotions contribute to an organization’s corporate image

 

Negative publicity that is detrimental to an organization

·         How to anticipate and respond to negative publicity

 

What is a crisis?

·         Types of crisis

·         How corporate image and brands are affected by a crisis

·         How to employ PR effectively when a crisis strikes an organization

 

Crisis Communication

·         Communication objectives and key messages in a crisis

·         How to employ PR proactively in crisis and issues management

·         Tools of the trade in crisis communication

 

Online crisis communications

·         How online media has evolved as a key player in crises today

·         How to utilize online media effectively in a crisis

 

Salvaging a reputation after a crisis

·         How PR can be used to restore an organization’s reputation after a crisis

 

Introduction to encounters with the Media/Interview Techniques

·         Understanding the different types of media (mainstream and online)

·         How the media operates

·         Media terms and conventions

·         How to engage the different media to reach out effectively to key audiences

·         How to handle the different types of media interviews

 

Introduction to Events Management

·         Types of events

·         Planning and strategies involved

 

Group work/practical session: Public Relations Campaign

·         This will be the finale to the three-day course.  Participants will develop and present a PR Campaign based on a scenario provided to demonstrate the principles, key concepts and techniques that have been covered in the course

Course ID

Course Duration

Locations

category

Course start time

Course end time

Let's chat on WhatsApp

How can I help you? :)

 

20:46